want to learn more about our fundraising programs?

UP TO 45% profit
On The Go Totes Fundraiser
UP TO 50% profit
Holiday Wishes Fall Fundraiser
UP TO 50% profit
Popcorn and Chocolates Fundraiser
UP TO 50% profit
Sweets And Treats Fundraiser
UP TO 45% profit
Cookie Dough Fundraiser
UP TO 50% profit
Spring In Bloom Fundraiser
UP TO 45% profit
Candle Fundraiser
UP TO 50% profit
Popcorn & Peanuts Fundraiser
UP TO 45% profit
On The Go Totes Fundraiser
UP TO 50% profit
Holiday Wishes Fall Fundraiser
UP TO 50% profit
Popcorn and Chocolates Fundraiser
UP TO 50% profit
Sweets And Treats Fundraiser
UP TO 45% profit
Cookie Dough Fundraiser
UP TO 50% profit
Spring In Bloom Fundraiser
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Maximizing Fundraising Success: A Comprehensive Guide to Choosing the Right Fundraising Program for Your Organization

Fundraising programs are the heart of many successful campaigns—whether you’re a school, sports team,

nonprofit, or community organization. But not every fundraiser fits every group. Choosing the right fundraising program can mean the difference between just meeting your goal and exceeding it with ease.

At Midland Fundraising, we’ve spent over 20 years helping groups of all sizes raise the funds they need—with high-profit programs, easy-to-run campaigns, and the support you need every step of the way.

In this guide, we’ll walk you through how to choose the best fundraising program for your group, share insider tips, and highlight real success stories that prove it works.
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Step 1: Understand Your Group’s Needs

Illustration for planning fundraising success, featuring a woman using a laptop with survey graphics in the background, surrounded by a checklist, icons, and the text 'Plan for Fundraising Success: Assess Your Needs.' The design includes soft colors and a professional, approachable style.

Before picking a program, take a step back and evaluate your group’s specific goals, team size, and resources.
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  • What’s your fundraising goal? Set a clear financial target. Whether you’re aiming for $1,000 or $50,000, your goal will shape which fundraising program is the best fit.
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  • What is the size of your team?

    • Small team? Look for simple, streamlined programs.
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    • Large group? You can take on more complex fundraisers with bigger profit potential.
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  • What resources are available? Consider time, energy, and community support. A group with limited volunteer availability may want a product fundraiser with digital tools or a low-lift pledge-a-thon.
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Pro Tip: Always start with your audience. Think about what your supporters will actually want to buy, share, or participate in—it’s the key to a high-performing fundraiser.
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2. Step 2: Explore Your Fundraising Program Options

At Midland Fundraising, we offer a variety of high-profit fundraising programs designed to match your group’s goals, size, and schedule. Whether you’re looking for a traditional catalog fundraiser or a no-sell donation drive, we’ve got options that work.
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Graphic showcasing Midland Fundraising's diverse options, including candles, cookie dough, sweets and treats, and on-the-go products, with the text 'So Many Fundraising Options' on a teal background.

Catalog Fundraisers:

A timeless favorite! Our seasonal catalogs feature crowd-pleasers like gourmet cookie dough, holiday gifts, home goods, and more.
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  • Why It Works: Catalog fundraisers are easy to launch, require no upfront costs, and appeal to supporters of all ages.
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  • Standout Feature: Supporters can shop either online or via printed catalogs—making participation seamless.
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Pro Tip: Highlight seasonal items (like holiday gifts in November/December) to boost sales.
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Hybrid Fundraisers:

Combine the power of traditional fundraising with the ease of online sales. Supporters can shop anytime through your custom website—perfect for reaching friends and family near and far.
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  • Why It Works: Great for busy families and long-distance supporters. No need to collect cash or paper forms.
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  • Best Practices: Share your fundraiser link on social media, through texts, and in emails for maximum reach.
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  • Did You Know? Hybrid fundraisers see up to 30% higher participation than traditional-only campaigns!
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Pledge-a-Thon Fundraisers:

Whether it’s a walk-a-thon, read-a-thon, or donation drive, pledge-based fundraisers encourage participants to raise money based on actions—like laps walked or books read.
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  • Why It Works: Combines fundraising, fitness, and fun! Especially popular with schools and sports teams.
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  • Pro Tip: Offer prizes or shoutouts for top fundraisers to keep motivation high.
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Direct Sale Fundraisers:

Need something quick and easy? Direct sale fundraisers offer instant products—like candy bars, snack packs, and popcorn—that supporters can buy on the spot.
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  • Why It Works: No upfront costs, fast cash flow, and simple to run.
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  • Example Use Case: Youth sports teams often sell candy at games to cover gear and travel costs.
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Step 3: Midland’s Top Fundraisers (Tried, True & Loved!)

Here are a few of our most successful fundraising programs:
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Graphic showcasing Midland Fundraising’s top programs: Cookie Dough Fundraiser with chocolate chip cookies, Holiday Gift Fundraiser with wrapped presents, and Tote Fundraiser with eco-friendly reusable bags, under the title 'Midland Fundraising’s Top Programs.

1. Cookie Dough Fundraiser

Always a hit! Our cookie dough is easy to sell, high-quality, and high-profit (up to 50%).
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  • Best For: Schools, churches, sports teams
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  • Popular Flavors: Chocolate chip, oatmeal raisin, white chocolate macadamia
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2. Holiday Gift Fundraiser

Perfect for fall and winter fundraising, our gift catalogs feature holiday must-haves that make shopping fun and impactful.
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  • Why It Works: Supporters get their holiday shopping done while supporting your cause.

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3. Tote Fundraiser

Looking for something a little different? Our reusable totes are eco-friendly, practical, and stylish.
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  • Why It Works: Totes appeal to a wide audience and promote sustainability, making them a great conversation starter and fundraising tool.

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Step 4: How to Maximize Each Fundraising Program

No matter which program you choose, these tips will help you boost participation and profits:
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Roadmap to fundraising success showing tips for catalog fundraisers (set sales goals and launch events), hybrid fundraisers (promote online store links), pledge-a-thon fundraisers (leaderboards and challenges), and direct sales (high-traffic events).

Catalog Fundraisers:

  • Set personal sales goals for each participant
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  • Use social media to spotlight best-sellers and share testimonials
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  • Host a kickoff event to distribute catalogs and build excitement
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Hybrid Fundraisers:

  • Provide step-by-step instructions for sharing your custom online store
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  • Offer a prize to the top traffic driver or online seller
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  • Highlight it as a safe, contact-free way to support your cause
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Pledge-a-Thons:

  • Add energy with live streams or progress updates during the event
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  • Use a real-time leaderboard to motivate participants
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  • Encourage team competitions to drive engagement and fundraising totals
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Direct Sale Fundraisers:

  • Sell at high-traffic locations like school events, games, or fairs
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  • Pair with a larger event (e.g., sell popcorn at a movie night)
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  • Promote limited-time offers to spark urgency

Step 5: Real Success Stories from Midland Fundraisers

Three smiling children with their arms raised in celebration, standing against a green background with the text 'Celebrating Fundraising Success!' representing joy and achievement from successful fundraisers.

Smith Elementary School

Goal: $10,000 for new playground equipment
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Program: Hybrid cookie dough fundraiser
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Result: They raised $12,500 in six weeks with a strong online push and community support!
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Local Sports Team

Goal: Uniforms and travel expenses
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Program: Pledge-a-thon (laps completed)
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Result: Raised $8,000—and built incredible team spirit in the process!
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Step 6: Why Choose Midland Fundraising?

We’re not just another fundraising company—we’re your partner in success.
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  • No upfront costs
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  • Top-selling products people love
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  • Flexible programs for all group sizes
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  • Digital tools and full support from start to finish
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With over 20 years of experience and thousands of successful campaigns, Midland Fundraising makes it easy—and profitable—to reach your goals.

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Step 7: Let’s Start Your Fundraising Journey

Ready to kick off your next high-profit fundraiser? Whether you’re running a pledge-a-thon, selling cookie dough, or going hybrid—we’ve got the tools, products, and support to help you succeed.
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Contact Midland Fundraising today and let’s build a fundraiser that works for you!