Want to raise more money without adding more stress? The secret is simple: participation. If you’re wondering how to get more people involved in your fundraiser, you’re in the right place. Whether you’re running a cookie dough sale, donation drive, or read-a-thon, more involvement always leads to more profit—and we’re here to show you exactly how to make it happen.
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Why participation is the key to a successful fundraiser
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How much your group can realistically earn
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How to talk to students and parents to boost involvement
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Easy, proven strategies to get more people engaged
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Every person who joins your fundraiser extends your reach—whether they’re selling, donating, or simply sharing a link. More participants mean more orders, more donations, and more energy. When just a handful of people are involved, the pressure to reach your goal falls on a few. But when everyone joins in, it becomes a shared success.
Schools and groups that reach 70–80% participation often exceed their fundraising goals. And it’s not just about the money—fundraising builds teamwork, school spirit, and community pride.
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We’re often asked, “How much can we expect to raise?” The answer depends on participation. Here’s a look at average earnings with Midland Fundraising’s high-profit product programs:
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| Participants | Avg Items Sold per Person | Total Items Sold | Approximate Profit* |
|---|---|---|---|
| 25 people | 12 items | 300 items | $1,125 |
| 50 people | 15 items | 750 items | $2,700 |
| 100 people | 20 items | 2,000 items | $6,000+ |
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*Estimates based on 40–50% average profit margins.
Looking for even higher profits with less effort? Donation-based fundraisers like read-a-thons or walk-a-thons often raise more per person and require no product delivery.
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Getting people involved isn’t about pushing—it’s about communicating the value, the ease, and the impact. Here’s how to connect with both students and parents:
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“You’re a huge part of helping our school meet this goal.”
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“If everyone does a little, we all succeed together.”
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“There are fun prizes and challenges along the way!”
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Use fun themes, daily updates, and friendly competition to keep students engaged.
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“This fundraiser helps reduce the need for out-of-pocket expenses.”
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“It’s easy—share a link, post online, or send a quick text.”
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“Even small efforts make a big difference!”
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Make it clear that participation doesn’t mean hours of effort—it just means showing support.
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Whether you’re fundraising for a school, team, or nonprofit group, these strategies are easy to implement and proven to work.
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People respond to purpose. “We’re raising $5,000 for new science lab equipment” gets more attention than a vague call for support.
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Use flyers, emails, social media, school apps, and word of mouth. Always include a QR code or clickable link to make joining effortless.
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From pizza parties to casual dress days or even a “thank you” spotlight, rewards don’t need to be big—they just need to be fun.
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Offer online stores, mobile checkout, digital sharing options, and step-by-step instructions to remove barriers.
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Create class or grade-level challenges and display progress on a goal board or leaderboard. Recognition is a powerful motivator.
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Understanding the roadblocks can help you overcome them. Here are a few common reasons people hesitate—and how to respond.
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| Common Obstacle | How to Overcome It |
|---|---|
| “I don’t have time.” | Offer quick online options with mobile-friendly tools. |
| “I didn’t hear about it.” | Use multiple communication channels and reminders. |
| “I don’t know how it works.” | Send out simple instructions or a quick explainer video. |
| “It won’t make a difference.” | Show real examples of how every order helps. |
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The more people you get involved, the more you raise—and the more fun your fundraiser becomes. Whether you’re starting small or aiming for a big goal, remember that each participant matters. Even small efforts compound into big results when your community shows up.
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Midland Fundraising makes it easy to engage families, streamline your fundraiser, and hit your goals with ease. Whether you’re running a product sale or a pledge-based campaign, we’re here to help every step of the way.
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Let’s make this your most successful—and stress-free—fundraiser yet.
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