A read-a-thon fundraiser is a fun, educational way to raise money while building a love of reading. Participants collect donations (or pledges) based on how much they read—like per book, per chapter, or per minute—so supporters can cheer them on while your group hits its fundraising goal. With pre-registration, every reader starts strong on day one with everything ready to go.
Midland makes running a read-a-thon fundraiser for schools, sports teams, and nonprofits super simple with an all-in-one online platform. You’ll get digital tools built to drive donations fast, including email and text sharing, social media links, and QR codes for effortless promotion. Supporters can donate using credit cards, Apple Pay, Google Pay, and more—so giving is quick and easy.
To keep students excited and participation high, you can add custom incentives and track progress with real-time reporting. After your fundraiser wraps up, you’ll receive your funds within 24 hours.
If you’re looking for a fundraiser that’s easy to run, highly engaging, and supports literacy, a Midland Read-a-Thon donation fundraiser is the perfect fit. Start your read-a-thon today and turn pages into progress!
A read-a-thon fundraiser is one of the easiest ways to boost participation, promote literacy, and raise meaningful funds—without the hassle of traditional sales. Here’s why schools, teams, and nonprofits love running a Midland Fundraising Read-a-Thon:
Readers of any age can join, making it a fun, inclusive event that encourages school-wide and community-wide involvement.
Students build confidence and reading habits while supporting a cause—learning meets fundraising in the best way.
Every cash gift goes directly to your organization, so every dollar counts.
Supporters can donate fast using credit cards, Apple Pay, Google Pay, and more—helping you maximize results.
Choose your format (per book, per chapter, per minute), add fun themes, and motivate readers with prizes and incentives.
No product to store, deliver, or collect—our platform handles the details so you can focus on your group.
Families, friends, and local supporters rally around your readers, creating a feel-good event that strengthens connections.
Get your funds within 24 hours after your read-a-thon ends—quick, simple, and stress-free.
Want a fundraiser that’s educational, engaging, and high-profit? A read-a-thon donation fundraiser checks every box.
Launching a read-a-thon fundraiser with Midland is simple. Our step-by-step process keeps everything organized so your group can focus on reading (and raising funds!).
We set you up with a custom read-a-thon event website plus individual fundraising pages for each reader. You’ll also get personalized materials tailored to your school, team, or nonprofit.
Promote your read-a-thon in minutes using built-in tools like email sharing, social media links, and QR codes. Families and supporters can jump in and donate fast—no confusion, no extra steps.
Donations are quick and convenient with multiple payment options, including credit cards, Apple Pay, and Google Pay. The easier it is to give, the more you raise.
Watch results roll in with real-time tracking on your dashboard. Track reading progress, celebrate achievements, and keep motivation high with incentives and rewards.
When your read-a-thon ends, you’ll receive your fundraising proceeds within 24 hours—easy, fast, and stress-free.
Ready to launch? Start your Read-a-Thon fundraiser today and turn reading into real results.
Take your read-a-thon fundraiser to the next level with Midland’s simple, secure online solution. Skip the headaches of traditional fundraising and run a program that’s easy for organizers, readers, and supporters. You’ll get custom fundraising pages, built-in marketing tools (email, social sharing, QR codes), and fast digital donations with payments like credit cards, Apple Pay, and Google Pay.
More than 5,000 schools and groups have used Midland to raise funds successfully this year—now it’s your turn. Start your Read-a-Thon with Midland and turn reading progress into real fundraising results.
Mobile-Friendly Fundraising: Make your read-a-thon fundraiser easier with Midland’s secure online platform and mobile-friendly tools. Built for maximum reach and convenience, our system helps your group raise more with less effort. Stay connected, share instantly, track results, and manage your campaign—anytime, anywhere.
Time-Saving Setup: Launch your Read-a-Thon fast—no door-to-door sales or complicated logistics. Manage everything online in one place.
Expert Support: Work with experienced fundraising experts who guide you through each step for a smooth, successful reading event.
Flexible Payment Options: Make giving easy with modern payment methods like credit cards, Apple Pay, Google Pay, PayPal, Venmo, and more.
Real-Time Tracking: Monitor donations and reading progress on the go. Keep your campaign organized and your readers motivated with live updates.
All-in-One Convenience: With Midland’s online and mobile-friendly tools, running a Read-a-Thon is simple from start to finish—setup, sharing, tracking, and collecting donations all in one place.
Adjust Reading & Fundraising Goals: Set and adjust school-wide or individual reading goals with ease. Update targets in real time based on participation and progress to keep your read-a-thon fundraiser on track and performing at its best.
Automated Email Campaigns: Save time with built-in automated emails. Schedule and customize messages to keep parents and participants informed, motivated, and engaged—helping increase both reading activity and donations.
Integrated Social Media Sharing: Spread the word fast with seamless social media integration. Share your Read-a-Thon across all major platforms in just a few clicks and encourage supporters to donate and cheer on readers.
Real-Time Progress Reports: Track results instantly with detailed, real-time reporting. View fundraising totals, reading progress, top readers, and top donors from one easy-to-use dashboard.
Personal Event Advisor Support: When you run a read-a-thon fundraiser with Midland, you’re never doing it alone. You’ll be paired with a dedicated Personal Event Advisor—a fundraising expert who understands literacy-based events and what it takes to hit big goals.
Strategy, Goals, and Incentives: Your advisor will help you build a winning Read-a-Thon plan, including setting realistic reading and fundraising goals, creating engaging incentives, and organizing a smooth launch.
Promotion and Troubleshooting: They’ll guide you through promoting your campaign, help you work through any challenges, and keep your Read-a-Thon running strong from start to finish.
Stress-Free Success: With personalized support every step of the way, your Read-a-Thon stays simple, successful, and organized—because your success is our priority.
More Than a Fundraiser: Read-a-Thons aren’t just about raising funds—they’re a meaningful way to support wellbeing while encouraging literacy and a love of learning. Participants get a positive goal to work toward, and your community gets an easy way to give back.
Reduces Stress: Reading for a cause promotes relaxation and focus, offering a calm, reflective way to participate while supporting your fundraiser.
Encourages Lifelong Learning: Read-a-Thons inspire readers to stay curious and mentally active, strengthening reading habits and building literacy skills over time.
Builds Purpose: Contributing through reading gives participants a sense of pride and accomplishment—every page read helps make an impact.
Inclusive for All: Read-a-Thons work for all ages and reading levels, making them a fun, engaging, and community-friendly fundraiser.
Every group gets a custom Read-a-Thon fundraising website designed to motivate readers and maximize donations. A live leaderboard keeps participation high and supporters engaged.
Personal Website for Each Student: Each participant receives a personal fundraising page that’s easy to share by text, email, or social media—helping you reach more supporters and raise more funds.
Run your Read-a-Thon from anywhere with a mobile-friendly experience. Readers can share instantly, and supporters can donate in just a few taps.
Privacy-First Fundraising: At Midland Fundraising, protecting your personal and financial information is a top priority. Our platform is FERPA and COPPA compliant and built to help keep student information protected.
Secure Payments & Encrypted Transactions: Donations are processed through secure systems with encryption and industry-standard safeguards to help protect emails, payment information, and personal data during checkout.
Transparency & Peace of Mind: You can request access to review your data at any time, so you always know how information is handled throughout your fundraiser.
Effortless Setup: Read-a-Thons are simple to organize and easy to manage online, helping you avoid the hassle of traditional fundraising events or product sales. That means a smoother launch, less stress, and a fundraiser that’s easy to run from start to finish.
Broad Participation: Invite students, parents, teachers, and your wider community to join in. Read-a-Thons are naturally inclusive and engaging—plus they promote literacy while bringing everyone together around a shared goal.
Maximized Fundraising Potential: Personalized fundraising pages make it easy for participants to share their campaign through text, email, and social media. More sharing leads to more donors—and the more participants read, the more funds you can raise.
Versatile and Customizable: Customize your Read-a-Thon to match your group’s goals and style. Whether you’re a school, nonprofit, or community organization, you can build an event that fits your mission with themes, incentives, and flexible reading targets.
Cost-Effective and High Returns: With minimal upfront costs, your organization can keep 100% of cash donations and earn up to 70% on digital donations, making a Read-a-Thon a high-return, low-investment fundraiser.
Community Engagement and Support: Read-a-Thons create meaningful community involvement by celebrating literacy and shared achievement. Supporters stay connected to progress, and readers feel motivated—making the experience fun, memorable, and impactful.
Promote with Social + Email: Share consistent updates and quick reminders through social media and email. Include a clear donation link, show progress, and keep your community engaged from start to finish.
Make Online Giving Easy: Increase donations with simple, mobile-friendly checkout and popular payment options like credit cards, PayPal, Apple Pay, and more—so supporters can give anytime, anywhere.
Use Incentives to Drive Participation: Motivate readers with small prizes, classroom rewards, or reading-themed incentives to boost enthusiasm and encourage bigger reading goals.
Add a Fun Theme or Challenge: Keep energy high with themed days like “PJ Reading Day” or “Book Character Day,” plus challenges that help participants stay excited and involved.
Tell the Impact Story: Show donors how funds support literacy and education. Share photos, short videos, and simple updates to inspire repeat gifts and bigger contributions.
Create Urgency + Milestones: Use countdowns, goal markers, and final-week pushes to drive action. A clear deadline and progress milestones often lead to a big donation surge.
Promote Matching Gifts: Encourage families to check employer matching programs and highlight any deadlines. Matching gifts can double donations and help you reach your goal faster.
Pro tip: These Read-a-Thon fundraising strategies help you raise more money, keep readers motivated, and build community support from start to finish.
We make donating fast and convenient. Midland Fundraising accepts all major credit cards (Visa, Mastercard, American Express, and Discover) plus popular digital options like PayPal, Apple Pay, and Google Pay—so supporters can give securely from any device.
Yes, donors from outside the U.S. can support your fundraising program. We gladly accept international donations, allowing friends, family, and supporters worldwide to contribute to your cause. All transactions are processed in U.S. dollars; some international banks may apply conversion fees.
Yes. All online donors receive an emailed receipt immediately after their donation is completed. The receipt includes contribution details and can be saved for personal records or tax purposes.
Parents and donors can contact Midland Fundraising directly with any questions or concerns. Our customer support team is ready to help quickly and make sure the fundraising experience stays smooth and stress-free for everyone.
Yes! Midland Fundraising gives the event chairperson (and principal, if applicable) access to an easy online portal where they can track donations and monitor fundraiser progress in real time.
Teachers can track student donations through Midland Fundraising’s online portal. They’ll be able to view class progress, monitor individual contributions, and stay updated throughout the Read-a-Thon—all in one simple place.
At the end of your Read-a-Thon, Midland Fundraising provides detailed reporting (including Excel reports) that shows student donation totals and classroom totals. This makes it easy to track results, stay organized, and wrap up your fundraiser smoothly.
Our voluntary tipping function gives donors the option to contribute a small percentage to help cover the administrative costs of the fundraiser. This allows more of the raised funds to go directly to your cause, ultimately increasing your final profit. Donors who choose to tip will receive an emailed receipt for both their donation and the tip, ensuring transparency and convenience.
Yes! We can upload participants for you to make setup quick and easy. Just send us an Excel file with the key details (typically names and email addresses), and we’ll create each participant’s fundraising page so they’re ready to go.
Parent emails aren’t required, but they can make a big difference in results. When you have parent emails, you can send updates, sharing tips, and reminders that keep families engaged—often boosting participation and donations throughout the Read-a-Thon.
A donation-style fundraiser raises money by collecting direct donations from family, friends, and community supporters—no products to sell. Participants share their fundraising pages and ask for contributions tied to an event like a Read-a-Thon, making it a simple, effective way to support your cause.
Yes. Organizers and participants can track progress in a dedicated online portal with real-time updates on donations, participation, and overall campaign performance—so everyone stays informed and motivated.
Midland Fundraising supports you from start to finish. We help set up your online fundraiser, provide shareable promotional tools, and offer responsive customer support to answer questions and resolve issues—so your event runs smoothly and successfully.
No—there are no upfront costs to launch a donation-style fundraiser with Midland Fundraising. You can get started with zero financial risk and focus on raising funds right away.
Yes! Participants can earn rewards through our incentive program. As they hit fundraising milestones, they unlock prizes that keep motivation high, encourage friendly competition, and help drive more donations.
We provide easy-to-use promotional tools to help you spread the word fast, including customizable flyers, social media graphics/templates, and email templates. These resources make it simple to share your Read-a-Thon with families and supporters—and drive more donations.
Donation-style fundraisers are simple and high-impact. There’s no inventory to manage and no product delivery, so your group can focus entirely on raising funds. Because supporters give directly, these fundraisers can generate strong results by tapping into community support and making it easy for more people to participate and donate.
Yes. Midland Fundraising’s Read-a-Thon is fully FERPA and COPPA compliant. We use only approved directory information (authorized by a school administrator or principal), and our fundraising pages are designed to protect student privacy—no sensitive personal data is collected or displayed.
Yes. Your email information is kept private and secure. Midland Fundraising does not sell or share email data with third parties, and all information is protected throughout the fundraising process.
Yes. Credit card payments are processed securely through a Level 1 PCI DSS–compliant payment provider, which is the highest standard for card security. This helps protect donor payment information during checkout.
We follow strict privacy and security guidelines when handling data. Student personal information is not collected or displayed on fundraiser pages, and any information used to run your campaign is kept secure and used only for managing your fundraiser.
We use strong security practices to help protect your information, including encrypted transactions, secure servers, and strict access controls. These measures are designed to safeguard personal and payment data throughout your fundraiser.
All donations are processed through our secure payment gateway, which adheres to the highest industry data protection and fraud prevention standards. This ensures that each transaction is encrypted and monitored, keeping your donors’ financial information safe while preventing unauthorized activity.
Parents play a huge role in participation and results. When parents are informed and engaged, they’re more likely to encourage their child to read, share the fundraiser with family and friends, and help collect donations. That extra support leads to higher participation, stronger community reach, and more funds raised overall.
Send the kickoff materials home with students. Student kits (or your digital equivalent) give families the key details right away—how to participate, how to donate, how to share, and how to track progress—so parents can jump in from day one.
Follow-up letters keep parents engaged and the fundraiser top of mind. A mid-campaign letter reinforces goals and encourages participation, while a final reminder creates urgency as the fundraiser wraps up—helping boost both involvement and donations.
Use pickup and drop-off time for quick, high-visibility reminders. Post signs near the traffic flow, have student volunteers hold simple hand-held signs, and if you have one, bring out the school mascot for extra attention. These busy moments are perfect for catching parents’ eyes and prompting them to donate or share.
They act as central hubs for promotion and updates. Posting your Read-a-Thon link, sharing progress updates, and adding reminders on the school website or intranet makes it easy for parents and staff to stay informed and participate throughout the fundraiser.
Post consistently with quick updates, progress milestones, and fun reading highlights to keep your Read-a-Thon visible. Use photos/videos, simple hashtags, and clear calls-to-action (donate, share, join). Encourage families and supporters to repost—every share expands your reach and can bring in more donations.
Class parents (or parent volunteers) are powerful promoters because they’re trusted connectors within each classroom. They can share reminders, answer basic questions, rally families, and keep participation moving—helping boost engagement and donations across the entire Read-a-Thon.
Use school newsletters, bulletins, robocalls, and announcements to keep the Read-a-Thon top of mind. Regular mentions with quick updates, key dates, and a clear link or QR code help families stay informed, engaged, and more likely to donate and participate throughout the fundraiser.
Use school events as high-traffic promotion moments. Set up a simple info table, post flyers, and have volunteers share a QR code link at events like concerts, sports games, open houses, and parent-teacher conferences. It’s a great way to answer questions, build excitement, and drive more donations on the spot.
You can boost participation by adding incentives for top fundraisers, creating friendly competition between classes or grade levels, and publicly recognizing standout efforts. These tactics keep excitement high, motivate families to stay involved, and often lead to more sharing and donations throughout the Read-a-Thon.
Students drive participation. When they’re excited and involved, they’re more likely to read, share the fundraiser, and encourage friends to participate. That energy builds momentum, increases engagement, and plays a big role in reaching your fundraising goals.
Kick things off by distributing student kits (printed or digital). These kits explain how to participate, how donations work, and how to track progress—giving students everything they need to get started and stay engaged from day one.
A kickoff assembly builds excitement and gets everyone on the same page. It’s the perfect time to explain how the Read-a-Thon works, share goals and incentives, and show students why their participation matters—creating momentum right from the start.
Teachers can keep the Read-a-Thon on track with quick daily reminders, classroom encouragement, and progress check-ins. Their consistent support helps students stay motivated, builds responsibility, and boosts participation throughout the fundraiser.
Daily announcements keep the Read-a-Thon top of mind. Short reminders, progress updates, and quick celebrations maintain momentum, spark excitement, and encourage students to stay engaged—helping participation and donations grow throughout the campaign.
The principal can boost participation by showing visible support—visiting classrooms, sharing quick encouragement, and celebrating progress school-wide. When students see leadership involved, it builds excitement, unity, and motivation across the entire Read-a-Thon.
Posters act as constant visual reminders that keep the Read-a-Thon top of mind. They reinforce key dates and goals, build excitement, and encourage students to stay engaged throughout the fundraiser.
A leaderboard adds excitement by showing real-time progress for students, classes, or grade levels. This friendly competition motivates participants to read more and raise more, encouraging engagement as everyone works to climb the ranks.
An awareness dress day is a themed spirit day where students wear a specific color, outfit, or theme to build excitement for the Read-a-Thon. It boosts school spirit, keeps the fundraiser top of mind, and encourages more participation throughout the campaign.
A promotional video is a fun, attention-grabbing way to explain the Read-a-Thon, highlight goals and rewards, and show the impact of donations. Share it during assemblies, in classrooms, on the school website, and on social media to build excitement and boost participation.
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