A Read-a-Thon is an exciting, educational fundraiser that combines a love for reading with giving back! Participants pledge donations for each book or chapter read, making fundraising fun and rewarding while encouraging literacy. With pre-registration, all readers are set up for success and ready to dive into their books from day one!
Our platform offers all the digital tools you need to make your fundraiser a hit, including email, social media sharing, and QR codes for effortless promotion. We support a variety of payment options, such as credit cards, Google Pay, Apple Pay, and more. With custom incentives and real-time progress tracking, your participants stay motivated, and you’ll receive your funds within 24 hours of the fundraiser’s conclusion.
For a fundraiser that’s simple, engaging, and promotes reading, Midland’s Read-a-Thon is the perfect choice. Let us help you spark a love for reading while raising funds—get started today!
Read-a-Thons are a fantastic way to engage participants of all ages, foster a love of reading, and raise significant funds with minimal effort. Here’s why Read-a-Thons are the ideal choice for your next fundraiser:
High Participation: Participants of all ages can join in, creating a fun and inclusive reading event that encourages community-wide involvement.
Promotes Literacy: This event encourages a passion for reading while raising funds for a great cause. Readers develop skills and a lifelong love for books while making a difference.
100% Cash Proceeds: All cash donations go directly to your cause, ensuring every dollar counts toward your goal.
75% Digital Payment Profit: Maximize earnings through our easy-to-use payment platforms, supporting options like credit cards, Google Pay, and Apple Pay.
Customizable: Tailor your Read-a-Thon to your community with fun reading themes, incentives, prizes, and more, creating an event everyone will remember.
Easy Setup: No upfront costs or complicated logistics—just start and let our platform do the rest. We take care of the details so you can focus on inspiring readers.
Community Building: Read-a-Thons bring people together around a shared love of reading, fostering a stronger sense of community and support for a great cause.
Fast Fund Distribution: Receive your funds within 24 hours of the event’s conclusion, ensuring quick and easy access to your donations.
Our step-by-step process makes launching your Read-a-Thon easy, ensuring a smooth and successful fundraising experience from start to finish:
Design: We provide everything you need, from personalized materials to a custom event website, along with individual fundraising pages for each reader. Everything is tailored to your organization’s needs to ensure a seamless experience.
Share: Spread the word effortlessly using our built-in tools for email, social media sharing, and QR codes. Let parents, friends, and family know how they can support their readers and contribute to the cause!
Collect: Donations are made simple with our user-friendly payment platforms. Supporters can contribute via Google Pay, Apple Pay, credit cards, and more, making it convenient for everyone to give.
Track: Monitor real-time progress through our interactive dashboard. Motivate readers with rewards, track their reading achievements, and watch your fundraising totals grow.
Cash Out: After your event ends, you’ll receive your funds within 24 hours, making the entire process quick, easy, and stress-free!
Elevate your fundraising efforts with Midland’s Read-a-Thon platform. Forget the complexities of traditional fundraisers and opt for our secure, easy-to-use online solution. With custom fundraising pages, automated marketing tools, and seamless digital payments, Midland makes your Read-a-Thon simple and stress-free to manage. Over 5,000 schools and groups have already found success this year—now it’s your turn. Turn your next Read-a-Thon into a success story with Midland!
Make fundraising easier with our secure online platform and user-friendly mobile app. Designed for maximum reach and convenience, our tools ensure your Read-a-Thon raises more funds with minimal effort. Stay connected, track donations, and manage your campaign—anytime, anywhere.
Time-saving Setup: Get started quickly—no need for door-to-door book sales. Easily launch and manage your Read-a-Thon campaign online.
Expert Support: Work with our experienced fundraising experts, guiding you through every step for a seamless, successful reading event.
Flexible Payment Options: Accept donations through all major methods—credit cards, Google Pay, Apple Pay, PayPal, Venmo, and more—making it easy for supporters to contribute.
Real-time Tracking: Monitor donations and reading progress on the go. Our mobile-friendly tools keep your campaign organized and your readers motivated.
Adjusting Goals: Easily set and adjust school-wide or individual reading goals with our intuitive platform. Fine-tune your targets in real time based on reading progress and fundraising participation, ensuring your Read-a-Thon campaign stays on track to reach its full potential.
Automated Emails:Save time with automated emails! Schedule and customize messages to keep parents and participants informed and engaged throughout the Read-a-Thon—boosting both reading participation and donations with minimal effort.
Integrated Social Media: Connect with your community and share your Read-a-Thon easily through social media. Our platform integrates seamlessly with all major social networks, making it simple to spread the word and encourage support with just a few clicks.
Progress Reports: Track your success with real-time progress reports. Get detailed insights from your dashboard to see how close you are to reaching your reading and fundraising goals, identify top readers and contributors, and monitor participant performance—all in one easy-to-use place.
We pair you with a dedicated Personal Event Advisor—an expert who knows fundraising and literacy-focused events inside and out. Your advisor will work closely with you to develop a successful Read-a-Thon strategy, set achievable reading and fundraising goals, and create engaging incentives. They’ll guide you through promoting your campaign, addressing challenges, and ensuring your Read-a-Thon runs smoothly from start to finish. With personalized advice every step of the way, your success is our top priority.
Read-a-Thons aren’t just about raising funds—they’re a powerful way to promote mental wellbeing and foster a love of learning. By participating, you can make a meaningful impact on your community while encouraging literacy. Here’s why Read-a-Thons stand out:
Every group receives a unique, custom webpage designed to encourage reading and boost fundraising efforts. With a dynamic reading leaderboard, you can foster friendly competition, motivating both teachers and students to read more and drive donations.
Each participant gets their own personalized, user-friendly reading fundraiser page. Parents can easily share their child's page with friends and family via social media, email, or text, helping your Read-a-Thon reach a wider audience and raise more funds.
Our advanced mobile technology makes it easy to stay connected and manage your Read-a-Thon on the go. Participants can quickly share their reading pages, and supporters can donate directly from their phones—creating a seamless, hassle-free experience for everyone involved.
At Midland Fundraising, protecting your personal and financial information is our top priority. Our platform is fully FERPA and COPPA compliant, using advanced encryption to secure emails, credit card transactions, and personal data. With secure donation processing, every contribution is handled with care and confidentiality. You can review and access your data at any time, ensuring peace of mind throughout your fundraising journey.
Effortless Setup:
Read-a-Thons are easy to organize and fully manageable online, eliminating the complications of traditional fundraising events or physical sales. This makes launching and running your reading fundraiser quick, efficient, and stress-free.
Broad Participation:
Read-a-Thons invite participation from students, parents, teachers, and the wider community. They foster engagement and inclusivity while promoting a love for reading, uniting people for a shared educational cause.
Maximized Fundraising Potential:
Participants can easily promote their personalized fundraising pages by sharing via social media, email, and text. This expanded reach drives more donations. The more participants read the more funds are raised!
Versatile and Customizable:
Read-a-Thons can be fully customized to meet your organization’s unique goals, whether you’re a school, nonprofit, or community group. This flexibility allows you to design an event that aligns with your mission and values, making it your own.
Cost-Effective and High Returns:
With minimal upfront costs, Read-a-Thons allows your organization to keep 100% of cash donations and up to 70% of digital payments. This makes them a high-return, low-investment solution for raising funds through reading.
Community Engagement and Support:
Read-a-Thons builds strong community involvement by promoting literacy and a shared sense of accomplishment. They bring people together for a meaningful cause, creating lasting connections and positively impacting readers and supporters.
Maximize Social Media: Engage your community with regular updates and share fun content about your Read-a-Thon’s progress. Use social media to expand your reach and inspire donations from friends and family while promoting a love for reading.
Targeted Email Campaigns: Personalize email campaigns to boost donations and emphasize the importance of supporting literacy. Use clear calls-to-action and track responses to fine-tune your strategy for optimal results.
Offer Reading Incentives: Motivate participants with rewards like free books, reading-related prizes, or branded merchandise to boost involvement and encourage more reading.
Corporate Matching: Encourage participants to find employers that offer donation matching programs, effectively doubling the contributions and supporting both reading and fundraising efforts.
Encourage Online Donations: Make giving easy by allowing donations via PayPal, Apple Pay, credit cards, and mobile devices. This convenience ensures that donors can contribute at any time, from anywhere, supporting your Read-a-Thon.
Maximize Impact: Show participants how their donations directly benefit literacy and education. Share compelling stories, photos, and videos to engage donors and inspire additional contributions, reinforcing the importance of reading.
Incorporate Fun Themes: Use themes or reading challenges like “Read Under the Stars” or “Book Character Day” to create excitement and encourage participation throughout the Read-a-Thon.
Create Urgency: Create a sense of urgency with countdowns and reading goals, encouraging participants to raise more donations as the final date of the event approaches.
Leverage Matching Gifts: Promote the power of matching gifts and highlight deadlines to motivate quicker contributions, boosting the success of your Read-a-Thon.
These strategies will help maximize donations, reading engagement, and community support, ensuring your Read-a-Thon fundraiser is a success from start to finish.
Midland Fundraising offers a variety of convenient payment options to make the checkout process easy. We accept major credit cards, including Visa, Mastercard, American Express, and Discover. In addition, we also accept digital payments through PayPal, Apple Pay, and Google Pay, ensuring a smooth and secure transaction experience for all supporters.
Yes, donors from outside the U.S. can support your fundraising program. We gladly accept international donations, allowing friends, family, and supporters worldwide to contribute to your cause. All transactions are processed in U.S. dollars; some international banks may apply conversion fees.
Yes, all donors who contribute online will receive an emailed receipt immediately after completing their donation. This receipt includes the details of their contribution and can be used for personal records or tax purposes. We ensure the process is quick and seamless for your supporters.
Parents or donors can contact Midland Fundraising directly if they have any questions or encounter issues. Our dedicated customer service team is here to assist with any concerns, ensuring a smooth experience for everyone involved. Providing top-notch support is one of the many reasons schools continue to trust and partner with us year after year.
Yes! Midland Fundraising provides the event chairperson and principal with access to a user-friendly online portal. This portal allows them to easily track donations and monitor the overall progress of the fundraiser in real-time. It’s a convenient way to stay organized and ensure the fundraiser is on track to meet its goals.
Teachers can easily track their students’ donations through an online portal provided by Midland Fundraising. This portal allows them to view the status of their class’s progress, monitor individual contributions, and stay informed throughout the fundraiser. It’s a simple and effective way to organize everything and ensure success.
At the end of your fundraising program, Midland Fundraising provides detailed Excel reports to help with record-keeping. These reports include each student’s collected donation totals, as well as classroom totals, making it easy for schools to track contributions and manage their fundraiser’s success efficiently.
Our voluntary tipping function gives donors the option to contribute a small percentage to help cover the administrative costs of the fundraiser. This allows more of the raised funds to go directly to your cause, ultimately increasing your final profit. Donors who choose to tip will receive an emailed receipt for both their donation and the tip, ensuring transparency and convenience.
Yes, we can add your participants for you to streamline the setup process. We only need a few key details from you in an Excel file, such as the participants’ names, email addresses, and any other necessary information. This helps ensure that each participant has their own fundraising page set up and ready to go.
No, parent emails are not strictly required to run a successful fundraiser, but having them can greatly enhance your results. With parent emails, you can send direct updates, share fundraising tips, and encourage participation, helping to keep everyone informed and engaged. Regular communication with parents increases the likelihood that they will actively support their children in reaching their fundraising goals.
A donation-style fundraiser focuses on participants gathering donations from family, friends, and community members in support of their efforts during an event, such as a read-a-thon or fun run. Unlike traditional fundraisers, no products are sold—participants simply ask for contributions to support the cause. This straightforward approach allows donors to give directly, making it an easy and effective way to raise funds for your organization.
Yes, both participants and organizers can easily track the fundraiser’s progress through a dedicated online portal. This portal offers real-time updates on donations, participation, and overall progress, allowing everyone to stay informed and motivated as the fundraiser unfolds.
We offer comprehensive support for your fundraising events. We handle everything from setting up the online platform to providing promotional materials to help you spread the word. Additionally, our customer service team is available to answer any questions and resolve any issues, ensuring your fundraiser runs smoothly from start to finish.
No, there are no upfront costs to start a donation-style fundraiser with Midland Fundraising. This means you can launch your fundraiser without any financial risk, allowing you to focus on raising funds and reaching your goals.
Yes, participants can earn rewards through our incentive program, which is designed to motivate them and boost donation efforts. As they reach specific fundraising milestones, they become eligible for various prizes, encouraging friendly competition and driving more contributions to your cause.
We provide various promotional tools to help you maximize your fundraiser’s visibility. These include customizable flyers, social media templates, and email templates, making sharing your campaign with family, friends, and the community easy. Using these resources helps ensure your fundraiser gains the attention and support it needs to succeed.
Donation-style fundraisers offer several key benefits. They are simple to organize, with no product inventory or delivery logistics to manage. This streamlined approach allows participants to focus solely on raising funds. Additionally, donation fundraisers can generate substantial revenue by tapping into community support, encouraging greater participation and contributions without the need to sell products.
Yes! Our Read-a-Thon fundraiser is fully FERPA and COPPA-compliant. We only use directory information, which the school administrator or principal must approve. Our fundraising websites are designed to protect student privacy, ensuring no personal student data is collected or displayed. This allows for transparency about the fundraiser while maintaining strict adherence to privacy regulations.
Yes, your emails are completely safe with us. We do not sell or market your information to third parties. All email data is kept private and secure, ensuring your personal information is protected throughout fundraising.
Yes, all credit card information is secure. We use a Level 1 PCI DSS-compliant service provider, which guarantees that all credit card transactions are processed with the highest level of security. This ensures your donors’ payment information is protected and handled safely.
We handle all personal data according to strict privacy guidelines and regulations. No individual student data is ever collected or displayed on our websites. Moreover, we ensure that all data shared through the platform is kept secure and used solely to manage your fundraiser, protecting the privacy of all participants.
We implement advanced encryption and security protocols to safeguard your data. These measures include secure servers, encrypted transactions, and strict access controls to protect all personal and financial information from unauthorized access or breaches. Your data’s security is our top priority throughout the entire fundraising process.
All donations are processed through our secure payment gateway, which adheres to the highest industry data protection and fraud prevention standards. This ensures that each transaction is encrypted and monitored, keeping your donors’ financial information safe while preventing unauthorized activity.
Promoting your read-a-thon fundraiser to parents is essential because it significantly influences their children’s participation. When parents are actively engaged and informed, they are more likely to encourage their children to get involved, spread the word, and gather donations. This increased involvement can greatly boost your fundraiser’s overall success, ensuring stronger community support and higher contributions.
The first step in promoting the fundraiser to parents is to send materials home with students. This includes student kits that provide all the essential information for both parents and students, outlining how to participate, donate, and track progress. These kits are a key tool for getting parents involved immediately and ensuring the fundraiser’s success.
Follow-up letters are crucial in keeping parents informed and engaged throughout the fundraiser. A second-week letter reminds parents of the campaign’s goals and encourages them to motivate their children to participate. A third-week letter serves as a final reminder, creating a sense of urgency before the campaign ends. These regular communications help maintain momentum and ensure greater participation and donations.
The school pickup/drop-off queue is an excellent place to promote your fundraiser. You can post signs, have student volunteers hold hand-held signs, and even involve the school mascot if available. This visibility during busy drop-off and pickup times helps capture parents’ attention, creating a perfect opportunity to remind them about the fundraiser and encourage participation.
The school website and intranet play a crucial role in promoting your fundraiser. By including prominent links to your fundraising page and posting frequent updates and notices about the campaign, you make it easy for parents and the school community to access information and participate. These online platforms are central hubs for keeping everyone informed and engaged throughout the fundraiser.
Social media can be a powerful tool for promoting your fundraiser. By regularly posting on platforms like Facebook, Instagram, TikTok, and LinkedIn, you can share updates and interesting facts and progress toward your goals to keep your audience engaged. Encourage your network to share your posts, expanding your reach and attracting more donors. Utilizing visuals, hashtags, and personal stories can also boost visibility and drive participation.
Class parents or parent volunteers are vital in promoting the fundraiser by serving as communication leaders within their child’s class. They can rally and motivate other parents, share important updates, and encourage participation. Their direct involvement and influence make them key allies in boosting engagement and ensuring the fundraiser reaches its full potential.
School communications, such as newsletters, bulletins, and announcements, should be used to continuously remind and update parents about the fundraiser. Regularly featuring the campaign in these communications, you help keep it top of mind for parents and the school community, ensuring they stay informed, engaged, and motivated to participate throughout the fundraiser.
School events offer prime opportunities to promote your fundraiser. You can engage with parents by setting up information tables and posters and even having volunteers on hand at events like performances, sports games, and parent-teacher meetings. These events allow you to share details, answer questions, and encourage more personal and interactive participation, maximizing visibility for your campaign.
In addition to the strategies mentioned, you can further boost participation by offering incentives for top fundraisers, creating friendly competition between classes or grade levels, and publicly recognizing those who contribute the most. This motivates students and parents to get more involved and fosters excitement and engagement throughout the fundraiser, driving more donations and support.
Promoting a read-a-thon fundraiser to students is essential for its success because engaged and motivated students are more likely to participate actively. When students are excited about the fundraiser, they encourage their peers to get involved, help spread the word, and increase overall contributions. Their enthusiasm can drive momentum, making them key players in reaching your fundraising goals.
The first step in promoting the fundraiser to students is to distribute printed kits that contain all the essential fundraising information. These kits outline how students can participate, collect donations, and track their progress, giving them the tools to get started and stay engaged throughout the campaign.
A kickoff assembly is an excellent way to launch your read-a-thon. It lets you announce the fundraiser, explain how it works, and excite students about participating. By clearly outlining goals, incentives, and the importance of their involvement, you can create energy and enthusiasm, setting the stage for a successful fundraising campaign.
Teachers play a key role in supporting the fundraising campaign by providing daily reminders and encouraging students to stay engaged with their fundraising efforts. Their consistent motivation helps keep students focused, fosters a sense of responsibility, and increases participation, ultimately contributing to the campaign’s success.
Daily announcements are effective because they keep the read-a-thon top of mind for students, ensuring they remain engaged and informed throughout the campaign. Regular updates, reminders, and progress reports maintain momentum, encourage participation, and create excitement, helping to drive the fundraiser’s success.
The principal can play a vital role in the fundraiser by visiting classes to encourage participation and demonstrate their personal support for the campaign. This visible leadership and involvement from the principal can significantly boost student motivation and engagement, fostering a sense of school-wide unity and increasing overall participation in the fundraiser.
Placing posters around the school continuously promotes the read-a-Thon and keeps it at the top of students’ minds. These visual reminders reinforce the fundraiser’s importance, encourage participation, and create excitement, ensuring the campaign stays visible throughout its duration.
A leaderboard contributes to the campaign by tracking and displaying the fundraising progress of students, classes, or grades. This fosters a sense of friendly competition and achievement, motivating students to raise more funds to see their name or team climb the ranks. It adds excitement and encourages participation as students strive to reach the top.
An awareness dress day is a themed event where students wear specific outfits or colors to raise awareness and excitement about the read-a-thon. This fun and engaging activity encourages participation, builds school spirit, and helps keep the fundraiser at the top of students’ minds throughout the campaign.
A promotional video is a powerful tool for promoting the event and explaining its importance in an engaging and visually appealing way. By showcasing the goals, rewards, and impact of the read-a-thon, the video can capture students’ attention, build excitement, and encourage greater participation. Sharing it on social media and during assemblies can further amplify its reach and effectiveness.
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