Yes. Your email information is kept private and secure with Midland Fundraising. We never sell, share, or market your email data to third parties. All information is protected throughout the fundraising process, so you can participate with confidence.

Yes. Credit card payments are processed securely using a Level 1 PCI DSS–compliant payment provider. This means transactions follow the highest industry security standards to help protect donors’ payment information.

We follow strict privacy guidelines when handling personal data. Midland Fundraising does not collect or display individual student personal data on our fundraising websites. Any information used within the platform is kept secure and is only used to run and manage your fundraiser—helping protect the privacy of participants and supporters throughout the campaign.

We use strong security practices to help keep your information protected throughout the fundraiser. This includes encrypted transactions, secure servers, and strict access controls designed to prevent unauthorized access. Protecting personal and financial data is a top priority from start to finish.

Donations are processed through a secure payment gateway that follows industry-leading security and fraud-prevention standards. Each transaction is encrypted and monitored to help protect donors’ financial information and prevent unauthorized activity.

Follow-up letters help keep parents engaged and the fundraiser top of mind. A second-week letter reinforces the goals and encourages parents to help their child stay involved, while a final-week letter creates urgency as the campaign wraps up. These reminders maintain momentum, boost participation, and often lead to an increase in last-minute donations.

The pickup/drop-off line is prime fundraising real estate because nearly every parent sees it. Use that traffic to your advantage by posting clear signs, having student volunteers hold hand-held signs, and (if you have one) bringing out the school mascot to build excitement. This high-visibility moment is perfect for quick reminders, boosting awareness, and encouraging parents to participate and donate.

The school website and intranet are key communication hubs for your fundraiser. By adding clear links to your fundraising page and posting regular updates or announcements, you make it easy for parents, staff, and the school community to stay informed and participate. Consistent visibility on these platforms helps drive traffic, engagement, and donations throughout the campaign.

Social media is one of the fastest ways to build momentum for your fundraiser. Post consistently on platforms like Facebook, Instagram, TikTok, and LinkedIn with progress updates, reminders, and “why it matters” content to keep your audience engaged. Encourage families and supporters to share and repost to expand your reach. Using eye-catching visuals, relevant hashtags, and short personal stories (photos/videos of students, goals, and impact) helps boost visibility, participation, and donations.

Class parents (or parent volunteers) act as communication leaders for their classroom. They help rally other families, share key reminders and updates, and encourage participation throughout the fundraiser. Because they have direct connections with parents in the class, their involvement is a powerful way to boost engagement, keep momentum strong, and help the fundraiser reach its full potential.

Use school communications—like newsletters, email blasts, bulletins, robocalls, and morning announcements—to keep the fundraiser visible from start to finish. Regular reminders, progress updates, and clear “how to donate” links help keep parents informed and motivated, ensuring the campaign stays top of mind and participation stays strong throughout the fundraiser.

School events are perfect for fundraiser visibility because families are already gathered and paying attention. Set up an info table, display posters and yard signs, and have volunteers available at events like performances, sports games, open houses, and parent-teacher nights. These in-person moments let you share quick details, answer questions, and encourage immediate participation—especially if you include a QR code so parents can donate or sign up on the spot.

You can boost participation even more by offering incentives for top fundraisers, creating friendly competition between classes or grade levels, and publicly recognizing participants and donors. Celebrating progress with shoutouts, small rewards, or school-wide announcements builds excitement, motivates families to stay involved, and helps drive more donations throughout the fundraiser.

The first step is to distribute printed student kits that explain everything they need to know. These kits show students how to participate, how to collect donations, and how to track their progress—giving them clear direction and helping build excitement right from the start.

A kickoff assembly is a great way to start your fundraiser with energy and clarity. It gives you a chance to explain how the fundraiser works, share the goal and timeline, and get students excited about participating. When you highlight incentives, celebrate the cause, and show how their efforts make a difference, students buy in faster—and that early momentum can carry the whole campaign.

Teachers can make a huge impact by keeping the fundraiser visible and fun in the classroom. Daily reminders, quick check-ins, and encouragement help students stay engaged and accountable. Teachers can also celebrate progress, promote class goals, and reinforce incentives—boosting participation and helping the campaign stay strong from start to finish.

Daily announcements keep the donation drive front and center for students. Regular reminders, quick updates, and progress shoutouts help maintain momentum, build excitement, and encourage continued participation—especially as the fundraiser moves closer to its goal.

The principal can be a powerful motivator by showing visible, hands-on support. Visiting classrooms, sharing quick encouragement, and celebrating progress helps students feel like the fundraiser is a school-wide priority. When leadership gets involved, it boosts excitement, strengthens unity, and often increases overall participation and donations.

Posters act as constant visual reminders that keep the donation drive top of mind for students. Seeing the fundraiser displayed in hallways, classrooms, and common areas reinforces its importance, builds excitement, and encourages ongoing participation throughout the campaign.

A leaderboard keeps fundraising fun and motivating by showing real-time progress for students, classes, or grade levels. It creates friendly competition, gives students something to work toward, and adds excitement as participants try to climb the rankings—often leading to higher participation and more donations.

An awareness dress day is a themed school activity where students wear specific colors or outfits to promote the donation drive. It’s a fun way to build excitement, boost school spirit, and keep the fundraiser top of mind while encouraging more participation throughout the campaign.

A promotional video is a fun, high-impact way to explain your fundraiser and get people excited to participate. Use it to highlight the goal, incentives, and how donations make a difference—then share it during assemblies, in classrooms, on the school website, and across social media. A short, engaging video helps capture attention, build momentum, and encourage more students and families to donate and share.