Clear Communication Matters
Start with a simple message: what the fundraiser supports, the goal, and how purchases help. Then keep parents in the loop using email, newsletters, and social media.
For example, send one kickoff email with the purpose, key dates, and how to order/share. Follow up with quick weekly updates on progress and milestones to keep excitement high and participation steady.
Make it Easy and Convenient
Parents participate more when fundraising feels simple. Offer online ordering, digital payments, and an easy registration process so they can support your nonprofit fundraiser in minutes.
For example, give each parent a personalized online store link to share, shop, and track progress. Add flexible delivery options—like direct-to-customer shipping or a scheduled pickup—to fit busy schedules.
Personalized Outreach
Parents are more likely to help when you ask in a way that fits them. Send quick, personal messages that show how their support makes an impact—and offer a specific way they can contribute.
For example, ask marketing-savvy parents to share posts or help spread the fundraiser link. If someone loves baking, invite them to run a small add-on event like a bake sale or recipe share to boost your nonprofit fundraising results.
Show Appreciation
Thank parents often and publicly—recognition keeps participation strong. A quick thank-you message, shoutout, or small reward goes a long way during a nonprofit fundraiser.
Send thank-you notes, highlight volunteers in emails or social posts, and recognize top sellers or helpers each week. If your budget allows, offer simple tokens like gift cards or certificates to keep morale high and motivate others to join in.
Get Creative with Incentives
Incentives help parents stay motivated and keep your nonprofit fundraiser moving. Offer simple rewards for hitting milestones—like gift cards, event tickets, discounts from local businesses, or fun experiences.
For example, give a prize to the top seller, run a raffle for families who reach a goal, or offer bonus entries for sharing their online store link. Friendly competition plus clear milestones = more participation and better results.
Share Progress Updates
Keep parents engaged by sharing quick progress updates and real impact. When families can see the goal getting closer, they’re more likely to keep sharing and selling.
For example, post milestone updates, a short beneficiary story, or a simple “what this funds” reminder. Use photos, short videos, or a quick graphic to make updates easy to read and easy to share.